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CARTO Case Study
UI DESIGN
CLIENT
CARTO
YEAR
2022
LINK
CARTO is a Location Intelligence platform founded in Madrid that allows users to unlock the power of spatial analysis through location data. It enables organizations to use spatial data and analysis for more efficient delivery routes, better behavioural marketing, strategic store placements, and much more.
MISSION STATEMENT
Develop an updated design for a current CARTO landing page, while considering the overall look and feel of the page, alignment with CARTO's brand identity (color palette, typography, iconography, UI controls, CTA). Defining the design process and the rationale regarding the proposed design.
![CARTO-Case-Study-Presentation [CP]4.jpg](https://static.wixstatic.com/media/31b3c2_097a9799a11444f7918379932acc9aac~mv2.jpg/v1/fill/w_979,h_550,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D4.jpg)
![CARTO-Case-Study-Presentation [CP]4.jpg](https://static.wixstatic.com/media/31b3c2_097a9799a11444f7918379932acc9aac~mv2.jpg/v1/fill/w_600,h_338,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D4.jpg)
![CARTO-Case-Study-Presentation [CP]5.jpg](https://static.wixstatic.com/media/31b3c2_8441d44782f74cd8adc5f4ad97208e98~mv2.jpg/v1/fill/w_979,h_550,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D5.jpg)
![CARTO-Case-Study-Presentation [CP]2.jpg](https://static.wixstatic.com/media/31b3c2_80cc9cbb4d7b47709d768e47de40d53f~mv2.jpg/v1/fill/w_979,h_550,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D2.jpg)
![CARTO-Case-Study-Presentation [CP]3.jpg](https://static.wixstatic.com/media/31b3c2_de1c63edd8f74488bde761816a614d21~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D3.jpg)
![CARTO-Case-Study-Presentation [CP]6.jpg](https://static.wixstatic.com/media/31b3c2_8465dcc13a844e139806db8d74f01af5~mv2.jpg/v1/fill/w_979,h_550,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D6.jpg)
SECTION 1
![CARTO-Case-Study-Presentation [CP]7.jpg](https://static.wixstatic.com/media/31b3c2_59f4dd8efdef4c1eb1ed672f45776938~mv2.jpg/v1/crop/x_0,y_858,w_8000,h_3634/fill/w_979,h_445,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D7.jpg)
SECTION 2
![CARTO-Case-Study-Presentation [CP]8.jpg](https://static.wixstatic.com/media/31b3c2_82dc40a116aa41408cb53a5c70f891b4~mv2.jpg/v1/crop/x_0,y_866,w_8000,h_3634/fill/w_979,h_445,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D8.jpg)
![CARTO-Case-Study-Presentation [CP]9.jpg](https://static.wixstatic.com/media/31b3c2_15504cdbf4b34cb7880fd3dfd56d194c~mv2.jpg/v1/crop/x_0,y_866,w_8000,h_3634/fill/w_979,h_445,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D9.jpg)
SECTION 3
![CARTO-Case-Study-Presentation [CP]10.jpg](https://static.wixstatic.com/media/31b3c2_7ef3240ae4914cd0bb28833171cb1bb8~mv2.jpg/v1/crop/x_0,y_866,w_8000,h_3634/fill/w_979,h_445,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D10.jpg)
SECTION 4
![CARTO-Case-Study-Presentation [CP]11.jpg](https://static.wixstatic.com/media/31b3c2_b33e46ba224741dd9c0fccda1d16cbfb~mv2.jpg/v1/crop/x_0,y_866,w_8000,h_3634/fill/w_979,h_445,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D11.jpg)
SECTION 5
![CARTO-Case-Study-Presentation [CP]12.jpg](https://static.wixstatic.com/media/31b3c2_0426dee8f6da4cfb929aa17ca771615e~mv2.jpg/v1/crop/x_0,y_866,w_8000,h_3634/fill/w_979,h_445,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D12.jpg)
SECTION 6
![CARTO-Case-Study-Presentation [CP]13.jpg](https://static.wixstatic.com/media/31b3c2_aa5d5703906d454c85ac99f7b61fa84b~mv2.jpg/v1/crop/x_0,y_866,w_8000,h_3634/fill/w_979,h_445,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D13.jpg)
SECTION 7
![CARTO-Case-Study-Presentation [CP]14.jpg](https://static.wixstatic.com/media/31b3c2_4af1ac7a14b045f5929bd4a5d3b51597~mv2.jpg/v1/crop/x_0,y_866,w_8000,h_3634/fill/w_979,h_445,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CARTO-Case-Study-Presentation%20%5BCP%5D14.jpg)
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