After the investigation it was concluded that the new identity had to have some correlation to the costums of Orcasur. As a working class neighbourhood, the target audience tends to be more traditional and close minded to change so that was an essential part to consider designwise. Another requirement was that it neded to be a social cause, it needed to have a purpose to help the neighbourhood grow and to have an impact on the people living there.

The reasoning behind the naming was the fact that the square and the market were the key place where most of the residents met on a daily basis. It was a big space, located on the centre of the neighbourhood, with the market to rely on.