Mountain Grillers
SOCIAL MEDIA DESIGN
CLIENT
Mountain Grillers
YEAR
2021
LINK
Mountain Grillers is an USA based brand founded in 2015. His founder, passionate about barbaques, wanted to make his dream of having the perfect BBQ parties in his backyard a reality. His vision came to life when he decided to start a company that marketed accessible BBQ accessories to help others turn their backyards into stages to showcase their turns, flips and sizzling skills with the best BBQ equipment money can buy.
Social media constitutes one of the biggest platforms to advertise products. In this project, I had the pleasure to design different proposals and templates to promote, showcase and share with the world Mountain Grillers' products in an on-brand visual standpoint that elevates the brand and reaches the desired targeted audience.
MISSION STATEMENT
The project was born with the intention of updating their social media pages to have the possibility of producing their own specific content for these platforms. This change would allow Mountain Grillers to find their own style direction, grow as a brand, get more recognition and reach more people. It also opens a great opportunity for sales promotion in an effective way, getting in the same loop other competitor brands are already in and have been for a long time.
THE DESIGN
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Setting off the logo, and following the more structured and geometric shapes of it, one of the main graphic elements originates from there. The head of the "gorilla" resembles a mountain and taking that same concept to create larger shapes gives versatility to the logo.
Analyzing Mountain Grillers' tone of voice, the geometric structure alone needed of another element that also reflected the playfulness that the brand's tone of voice had.
Both elements complement each other and represent the key words that defined the brand.
Bold
Handmade
Witty
Mountains
Solid
Playful
Fun
Organic social posts
Sponsored social post
Grid example
